The Design Research Challenge

How does a disruptive brand keep disrupting long after launch? We’ve been with Mike’s Hard Lemonade for the long haul, and we wouldn’t have it any other way. Our team has worked on brand positioning, new product innovation, design research, packaging design, advertising inspiration, brand health tracking, messaging strategy, and more.

Here's how Mike's Hard Lemonade stays fresh with product innovation and brand strategy.

The Solution

Category disruptors can’t stand still. We help Mike’s keep moving in the right direction with a wide range of deliverables that provide a clear, insights-backed plan for success across their business.

Up Next

Food and Beverage market research

Brand Strategy and Customer Segmentation Research for Jägermeister


The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we used brand strategy and customer segmentation research to help reposition them to capture a new generation of drinkers.

How Dollar Shave Club keeps a pulse on brand health, make multi-million dollar advertising decisions and uncover opportunities for global expansion.

International Growth Strategy for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Brand Equity for Anheuser-Busch


Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.

Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Visit our new website!