Perspectives

Join our conversation. Here’s what we’re reading, writing, and debating at Kelton – chances are you’re engaged in the same topics too. Dive in and join us.

The Oversimplification Trap: Avoiding Pitfalls in Generational Research

3 Ways to Make Your PR Campaign Go Viral

Design Thinking in Action: Stories from the Business Community

The Makeshop Experience: Getting Creative in a Crunch

Why Canadian Marketers Can’t Afford to Overlook Moms and Dads on Digital

Bloomberg: The Future of Work

Navigating Diversity: The New Normal

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