We foster digital communities that are involving, not alienating. As powerful, cost-effective opportunities for daily conversations, innovative activities and revealing connections, they are a true reflection of your audience. That’s why our proprietary SmartCommunity platform generates such rich insights.
Our structured, one-on-one or family interviews focus on individual responses and reactions. This approach is particularly useful for hard to reach audiences, like business executives, or for sensitive subjects like healthcare.
Our focus group strategy is a carefully conceived combination of tradition and creativity. From recruiting to homework, moderation to interactive exercises, we design deeply immersive sessions to inspire differentiated strategies, resonant marketing and breakthrough products.
Creativity is fun, so we invite your customers into the process. When innovation is the goal, our structured collaborations with consumers feel more like play than work. The organic results: deeper engagement and more meaningful interactions between people and brands.
Ethnography gives us a 360-degree view of consumers’ lives, letting us see what they can’t always explain. We detect future needs, identify emerging routines and understand the nuanced emotions and motivations that underlie behavior.
In our omni-channel world, consumers interact with brands across countless touchpoints, determining individualized paths to purchase. We blend qualitative and quantitative methodologies with the visualization skills of information designers to create Customer Journeys for today’s reality.