Qualitative Research

A passion for understanding human behavior.

The research world tends to focus on data collection methods – and at Kelton, we’ve got as robust a toolkit as anyone in the business. But tools are only as good as the people who wield them. Provocative qualitative work demands researchers with empathy, who can forge connections with respondents, encouraging them to reveal the true rhyme and reason behind their behaviors. Our in-house qualitative research team is at the heart of our ability to drive game-changing ideas and strategies for clients.

The Projects

The Toolkit

These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.