Driving the conversation.
From thought leadership research to content marketing strategy, we give your brand or PR agency the tools to shape opinion and craft a tailored message. We specialize in research that anchors brand communications, garners headlines, and creates selling stories, all tying neatly into a central marketing strategy.
These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.
We explore, create and rigorously test messages for a wide-range of communications purposes – from product launches to sales stories for reps to ad campaign themes. We apply research strategically, whether it’s a quantitative survey to prioritize messages, focus groups to fine-tune language, or digital testing to see what resonates on social media. We help you pinpoint what to say, how to say it, and to whom.
Our research is designed with your end goal in mind, whether it’s garnering media hits, creating thought leadership or launching a new campaign. We build surveys that produce buzz-generating data to drive campaigns forward. Through custom surveys or quick-turn omnibus polling, we make sure you get the most out of every question.
Sometimes you need information fast. You’ve got to respond to an unexpected threat or take advantage of a timely opportunity with smart content marketing. The Omnibus Company by Kelton can conduct quick-turn polling for real data in real time. Whether it’s two questions or twenty, from local to global, you get results from our Omnibus surveys in a week or less.
We track the effectiveness of your communications efforts in real-time. You’ll know what’s breaking through, what’s working, and how to adjust your messaging as you go. During and after campaigns, our social listening monitoring and quantitative survey trackers help you optimize your results and build your brand.
Successful content marketing relies on content with value and credibility. With an eye to strategy and the impact you hope to achieve, we build research that brings your story to life. Whether it’s a custom survey, documentary footage from ethnography, or robust social media strategy, we give thought-leaders research-driven anchors for compelling content.
Online influencers shape opinion and behavior. You need to know what they’re talking about and how their followers respond. We use a unique set of KPIs and a multi-method process to pinpoint genuine influencers and craft powerful, custom-made solutions that identify with whom you should partner to get your message out.