We explore, create and rigorously test messages for a wide-range of communications campaigns – from issue advocacy to product launches. We apply research strategically, whether it’s a quantitative survey to prioritize messages or focus groups to fine-tune language. We help you pinpoint what to say, how to say it, and to whom.
Our research is designed with your end goal in mind, whether it’s garnering media hits, creating thought leadership or launching a new campaign. We build surveys that produce buzz-generating data to drive campaigns forward. Through custom surveys or quick-turn omnibus polling, we make sure you get the most out of every question.
Sometimes you need information fast. You’ve got to respond to an unexpected threat or take advantage of a timely opportunity with smart content marketing. The Omnibus Company by Kelton can conduct quick-turn polling for real data in real time. Whether it’s two questions or twenty, from local to global, you get results from our Omnibus surveys in a week or less.
We track the effectiveness of your communications efforts in real-time. You’ll know what’s breaking through, what’s working, and how to adjust your messaging as you go. During and after campaigns, our tracking helps you optimize your results and build your brand.
Successful Content Marketing relies on content with value and credibility. With an eye to strategy and the impact you hope to achieve, we build research that brings your story to life. Whether it’s a custom survey or documentary footage from ethnography, we give thought-leaders research-driven anchors for compelling content.
Your image deserves close attention. We measure corporate reputation on a regular basis in order to understand what’s changing and why. By helping with everything from rapid-response crisis management to long-term brand narrative cultivation, we monitor, protect and strengthen companies on a host of levels.