Trevor Wilkinson

Purple Market Research, Founder

Trevor has over 20 years experience in market research, including time at international research firms AGB, BMRB and ORC.

He has specialised for the last 15 years in business-to-business and customer satisfaction research. He is a research specialist working in the area of business relationships, be they with personnel within an organisation, with customers or with suppliers. He is also a specialist in market intelligence and secondary (desk) research techniques.

Trevor is Chairman of the Business Intelligence Group (BIG) and he has written extensively on understanding customers and markets, as well as presenting numerous papers at seminars and conferences.

Trevor is married and lives in Ealing, West London with his wife and three children.