As a Manager of Research and Strategy, Dana has drawn from her diverse resume to lead a wide array of qualitative and cultural insights projects, as well as support quantitative, design, and strategy projects across Kelton’s portfolio. As a strategic moderator, Dana has led qualitative research initiatives across the CPG, hospitality, retail, financial, and food and beverage industries, for clients such as Starbucks, Google, Bloomingdale’s, and Target. She is passionate about entrepreneurship, brand strategy, and business development, which led her to Kelton’s innovative strategic consulting. As a member of the Kelton Qual team, she loves speaking with consumers to solve real business challenges and transform story-driven research into actionable business recommendations that truly make a difference for Kelton’s clients.
Dana double-majored in Economics and Psychology and graduated Magna Cum Laude from Barnard College. Her work experiences prior to Kelton span a wide array of industries, such as fashion editorial at Hearst Magazines, marketing for Red Bull, law at a personal injury firm, and research at the Columbia Business School. Post-grad, Dana spent a year in Seoul, South Korea, working in education, gaining exposure to an entirely new industry, and traveling all over the (incredible) continent.
A born-and-raised New Yorker with an affinity for sun and sand, Dana has spent her time working bi-coastally out of Kelton’s NY and LA offices. She spends her time outside the office being active, running along the Hudson River or the Pacific Ocean and finding the best taco trucks, pizza joints, izakayas, and speakeasies around both cities.