As Senior Director, Anita leads global research engagements, driving approach, analysis, and inspired business recommendations for a broad set of clients. She brings extensive experience in quantitative research and marketing consulting to her role, and has helped clients measure brand engagement and campaign effectiveness, create optimal engagement strategies, design powerful messaging and develop impactful growth strategies. She designs innovative approaches for her clients and leads project teams to ensure that insights fuel work that strengthens brand value.
With over 12 years of experience in quantitative research, Anita has worked with clients across many categories including technology, entertainment, beauty, CPG and healthcare, among both consumers and business audiences. Prior to Kelton, Anita built her career at Millward Brown and Hall & Partners, where she managed engagements ranging from small custom research projects to large-scale copy testing systems and multi-country brand tracking studies. She also built an understanding of marketing and business fundamentals at WellPoint, conducting research among consumers, healthcare providers, agents and brokers. Anita holds a B.A. from Northwestern University with a double major in Psychology and Economics.
In her spare time, Anita loves to craft and cook and is always seeking out new restaurants to try.