Amy brings more than 20 years of experience creating insights and strategy for some of the world’s biggest brands. As Partner of Research & Strategy, Amy provides senior strategic direction on qualitative and mixed method engagements. Amy’s expertise lies in developing avant-garde ways of approaching objectives, communicating brand narratives, and conceptualizing complex information. She is an industry leader in ideation and co-creation methodologies, big ideas and whitespace research, and deep foundational qualitative research rooted in overall consumer lifestyle.
Prior to joining Kelton, Amy led research engagements at TNS, Bellomy Research, and Hypothesis. Over the years, she has moderated thousands of qualitative sessions and has conducted research in China, Japan, Korea, France, Germany, Brazil, and 35 of the 50 United States. Amy has worked on a number of seminal brand turnarounds, one of which won an Ogilvy Gold Award in 2015.
An accomplished writer, Amy has been featured in numerous publications, including Quirk’s. She has been quoted in Tween Spending and Influence, Parent’s Magazine, USA Today, and The Winston-Salem Journal, and has pioneered a number of qualitative techniques for charting consumer centric innovation. She has been a guest lecturer at Wake Forest University on qualitative techniques.
Amy has lived on both the East and West coasts, and was collecting experiences long before it was cool. She has been on the floor of the NYSE, completed the LA Marathon (twice, with her kids), hiked Machu Picchu and the Grand Canyon rim to rim in a day, jumped out of a plane, and driven cross country with three teenagers, two dogs and one cat.