Spotlight on Kelton: Kelton to present at the IIR FUSE Conference

Kelton is excited to be a part of this year’s FUSE Conference, where the world’s most intriguing brand leaders and provocative designers inspire professionals to ignite brand innovation. On Monday, April 13, at 2:05PM, Gareth Schweitzer, President and Co-Founder of Kelton, will be presenting, “The Empathetic Way: Effectively Leveraging Empathy Within Your Organization.” Much like strategy, big data, and storytelling before it, consumer empathy — and improving corporate connections to the customer — is the subject of a great deal of discussion and debate today. It means there’s a keener focus than ever on how corporate insights teams collect and deliver data than ever before. We should all see this as a huge opportunity to again demonstrate our value to our internal stakeholders.

In this presentation, Gareth will walk through some often forgotten, but always important, fundamentals of creating those empathetic connections between researchers and customers, and then transferring them to marketers and business decision-makers. Only when both collection and communication are done well does consumer empathy actually drive the corporate decision-making process.

If you’re attending next week’s conference, we’d love to connect!