Providing strategic insights to help Target stay true to its promise.

Over the past few years, Kelton has become one of Target’s key strategic partners and has been named one of Target’s “Marketing Strategy Partners of the Year." Today, the retail giant turns to our team to use consumer insights and strategy to improve the guest experience across the store, their digital channels, and the holistic guest experience.

Our Approach

We’ve collaborated on more than 50 issues and initiatives, including message development, optimizing cross-channel pricing perceptions, helping to redesign different departments to meet guest needs, trend watching, tracking consumer perceptions and loyalty, and strategizing around the multichannel path-to-purchase customer journey.

The Outcome

Across product categories, customer types, and initiatives, our insights have helped to inform a wide array of Target’s marketing and branding strategies - including marketing resource allocation, digital tool development, store layouts, and new store innovations. We’re working with their insights, strategy, and marketing teams on a daily basis to deliver a seamless customer experience from beginning to end.

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