ROYAL CARIBBEAN

We helped Royal Caribbean reel in first time cruisers.

Royal Caribbean is a top choice for avid cruisers– but in order to grow, they needed to convince more people to give cruising a try.

We’ve worked on a range of studies with Royal Caribbean over the years– from global marketing strategy recommendations, to customer segmentations, to ongoing international brand health trackers.

The projects are complex, but the outcomes aren’t: we helped Royal Caribbean better understand and connect with non-cruise travelers, increasing sales and business performance worldwide. Royal Caribbean has since tripled their earnings, and posted a whopping 1.28B in profits in 2016.

What we Did

Global Brand Health Tracker
Segmentation Strategy
Global Strategy

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