Project Deliverables

  • Journey Map
  • Final Report
  • Activation Workshop

Cosmetic research for Revlon to reach more customers

The Challenge: Understand Beauty Consumers

Makeup is truly “always on” – which means you need multiple methods of data collection to understand how women feel about beauty, and interact with the category across the course of a day.

$3,000: Average amount a woman will spend on just skincare products alone in her lifetime.

The Solution: Customer Journey Map

Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs. We delivered a customer journey map illustrating shoppers’ many paths to purchase, and hosted an activation workshop to guide Revlon on concrete next steps based on our findings.

Revlon case study market research

Up Next

Optimizing Sephora’s Loyalty Program


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

How Dollar Shave Club keeps a pulse on brand health, make multi-million dollar advertising decisions and uncover opportunities for global expansion.

International Growth Strategy for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Here's how we used whitespace identification to make sure LA's Beverly Center included a sharply defined brand experience.

Whitespace Identification for Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.

Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Visit our new website!