PFIZER | CENTRUM

Product Innovation: Giving vitamins a burst of energy.

Global pharmaceutical leader, Pfizer, tapped Kelton to help revitalize Centrum with innovative product ideas to appeal to a new generation of consumers.

Centrum is a powerful brand with a loyal following, but leadership recognized the need to refresh the product line. Our job was to uncover opportunities that would stand out in a crowded market. 

Kelton brought the lab right to consumers, allowing them to imagine the ideal products to meet their needs. Our product co-creation included concepts, ingredients, product forms, and customer benefits, enabling our team to capture the resonant ideas and the unmet needs they serve.

Armed with these insights, we developed distinct innovation platforms to inspire future-focused product development and fuel long-term growth for Centrum. 

What we Did

Cultural Insights
Qualitative Research
Co-Creation
Quantitative Research