LAUNCH PR

Generating nationwide buzz around a new show.

National Geographic sought out a creative, effective way to get the word out about three new shows: “Chasing UFOs,” “The ‘90s: The Last Great Decade?” and “Doomsday Preppers.”

Our Approach

Kelton’s Communications and Media Practice team identified common compelling themes among the three shows and conducted a nationwide poll to get opinions about UFOs and Aliens. Our findings helped National Geographic to be featured in:

  1. USA Today
  2. MSNBC
  3. Good Morning America
  4. The Colbert Report
  5. Entertainment Weekly
  6. Politico

The Outcome

Our research launched thousands of stories and millions of media impressions for the brand, including an exclusive on USA Today’s front page and coverage on The Colbert Report, Good Morning America and in The New York Daily News and the LA Times.

65

Percent of Americans say Obama gets their vote in an alien invasion

Similar Projects