Strengthening global brand perceptions.

As General Electric’s business became increasingly global, the company wanted to understand global perceptions, increase awareness, and strengthen the brand’s overall reputation.

The Approach

Kelton embarked on a global reputation study that spanned 16 countries, leveraging a combination of qualitative and quantitative research to:

  1. Monitor brand attitudes and perceptions
  2. Gauge communications effectiveness
  3. Identify ways to best reach international decision makers

The Outcome

Armed with a profile of current brand perceptions, a concrete measurement of reputation, and a communications roadmap, GE revved up their global expansion plans.

Similar Projects