Dollar Shave Club is a category disruptor with an undeniably irreverent attitude. But they don’t take their business lightly. We helped Dollar Shave with some serious challenges on the road to global growth.
Dollar Shave Club came to us in 2015 wanting to grow share by getting smart about men. We started with segmentation research to identify segments that were then mapped back to the company’s database. But we don’t just do segmentation research – we believe in segmentation strategy. We went far beyond simply identifying segments. We helped Dollar Shave pull the strategy through every part of the operation from product development to customer service. For Dollar Shave Club, creating stronger connections with their customers is the key to long-term growth.
Since then, we’ve stuck with Dollar Shave, helping them keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion. We think their prospects for growth look pretty good. So does Unilever, who acquired the e-commerce grooming company for $1 billion in 2016.