Delta Dental uses research to uncover insights that will appeal to mass media. But their Tooth Fairy tracker was getting stale. We helped them take it up a notch and get more press coverage.
With a journalist’s perspective in mind, we updated the Tooth Fairy Tracker to make it more buzzworthy. And it worked.
Today, media outlets like The Wall Street Journal, CNBC and CBS await the Tooth Fairy Tracker’s annual report because it cross-references tracker insights with the U.S. stock market index. That’s the fun part. But ultimately, survey insights bring greater awareness to the importance of children’s oral health by keeping the topic alive year after year.