Driving customer loyalty with an enhanced in-store experience.

Bloomingdale’s recognized that it needed to re-engage with its core customer base, and turned to Kelton for the most ambitious consumer research project in its history.

The Approach

We leveraged both online and face-to-face research methods to help Bloomingdale’s better understand their consumers. Our work impacted:

  1. Strategic planning
  2. Product line expansion
  3. Merchandise partnerships
  4. Editorial voice + messaging

The Outcome

Our work helped Bloomingdale’s to better understand their shoppers’ changing motivations, and prompted adaptations to in-store experiences to meet consumers’ rising retail expectations.


Number of focus groups we led nationwide for Bloomingdale’s

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