BABBEL

Now you're speaking our language.

Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. We helped translate (get it?) Babbel’s brand vision for a competitive and very nuanced U.S. market.

European language learners knew and trusted Babbel, but connecting with American consumers was challenging. As a newcomer to a mature U.S. language learning market, Babbel needed to find a way to connect with a fresh, ownable positioning.

Since language learners are passionate about culture, we layered cultural nuance onto consumer feedback to iteratively build a brand vision that combined the best of both. We armed Babbel with a complete guide to the brand, letting employees and agencies connect with a new nation of customers.

Take a look at some of the TV spots our work inspired, created by Wieden + Kennedy London.

What we Did

Cultural Insights
Brand Positioning
Consumer Co-Creation

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