An Overview: Path-to-Purchase
Kelton’s Path-to-Purchase process helps brands focus in on the critical needs and wants of their consumers. By identifying the touchpoints in the shopping process where a business is most able to influence a consumer’s decision-making, a Path-to-Purchase framework is a powerful tool for the ongoing management of your brand’s customer experience. Learn more about our unique Path-to-Purchase framework in the one sheet below.
Please enter your information to download this report.
We’ll send you interesting articles and ebooks about once per month.
No spam mail, promise.