Perspectives

Join our conversation. Here’s what we’re reading, writing, and debating at Kelton – chances are you’re engaged in the same topics too. Dive in and join us.

Why You Should Revisit Your Shopper Journey (And How To Do It Right)

Leveraging The Experience Economy For Your Brand

Why Your Brand Needs A Snapchat Account

The New Rules of GenZ: Communications Tips for the Next Generation

Marketing “Health” In the Age of Additive

INFOGRAPHIC: Consumer Trust In The Digital Age

Get Your Quant Research In Shape

Quieting Your Brand’s Critics: The Macaroni & Cheese Method

5 Strategies Your Brand Can Borrow From Taylor and Kanye

Infusing Cultural Thinking Into Your Business Strategy

The Problem With Facebook Reactions

It's Time To Kill The Ad Break

The Age of the Experience-Centric Consumer

Four Exercises That Will Change The Way You Kick Off Projects

Single’s Day: The E-Commerce Powerhouse Holiday You’ve Never Heard Of