As a Senior Analyst of Qualitative Research, Sarah uses her fascination with human behavior and psychology to help brands gain a better understanding of their consumers. She enjoys the challenge of translating consumer insights into strategic recommendations, recognizing that core human truths lie at the center of successful business decisions. From assisting with focus groups and ethnographic studies to partnering with clients to fully assess their research needs, Sarah supports all phases of project work.
Prior to Kelton, Sarah worked at Nielsen where she assessed the viability of new product concepts for clients such as Unilever, Pepsi, Pfizer, Dannon, Subway, and Chobani. While at Nielsen, she enjoyed working on projects that showed how a certain product can be perceived and used differently across international markets. Sarah received her Bachelor of Business Administration from the University of Cincinnati, pursuing a concentration in Marketing. She spent a significant amount time abroad, traveling to the United Arab Emirates (Dubai, Abu Dhabi, Sharjah), South Korea, and multiple countries in Europe.
In her free time, Sarah loves discovering new flea markets around LA, catching up on episodes of Law & Order: SVU, and keeping up with her hometown sports teams. (Go Bearcats! Go Cincinnati Reds!)