As a Manager of Quantitative Research, Nancy leverages her curious nature with her passion for problem solving to help translate data into intuitive stories. She provides holistic management of the process and enjoys collaborating with clients to transform research into strategy. Extracting overarching themes and insights is her favorite piece of the puzzle.
Prior to joining Kelton, Nancy began her career at C+R Research leading projects for clients in CPG, restaurants, entertainment and resorts, and more. She’s worked on a multitude of studies including trackers, concept tests, and positioning tests with a special interest in complex AAU and segmentations. Nancy received her BS in Psychology from the University of Illinois at Urbana-Champaign.
In her free time, Nancy enjoys calligraphy, baking, and all things interior design. A Chicagoland native, she loves catching games at the United Center, exploring the newest beer gardens in town, and cannot resist a good hot dog (hold the ketchup, please).