Lucas Seifu

Senior Analyst, Quantitative Research

As a Senior Analyst of Quantitative Research, Lucas supports the quantitative team through all phases of project work, from field management to report creation. He brings a passion for consumer behavior to his research analysis and strategic recommendations.

Prior to Kelton, Lucas worked for Coca-Cola, where he led localized sales campaigns and used his people skills to develop relationships with small business owners. His interest in analytics and understanding human behavior brought him to Kelton. Lucas’ experience in business development and global partnerships gives him a unique lens for analyzing consumer needs and offering solutions for Kelton’s clients.

A Bay Area native, Lucas has grown to love LA and its endless amount of food options and music venues. Lucas attended the University of Southern California, earning a Bachelor’s Degree in Business Administration. While at USC, he represented the business school as a student ambassador and DJ’d for the student-run radio station. He spends his free time seeking out new music, trying out new recipes in the kitchen and cheering on his USC Trojans.

Recent Perspective Posts by Lucas Seifu