An active traveler, Jaclyn’s curiosity about cultures and trends combined with her background in quantitative and qualitative research make her a natural fit for Kelton’s diverse client base.
As a Senior Director of Research & Strategy, Jaclyn leads projects ranging from hybrid qualitative/quantitative engagements to cultural insights to brand strategy projects, and has worked with a wide variety of brands, including American Express, Pfizer, Coca-Cola, General Mills, GE, Viacom and Target.
Before joining Kelton, Jaclyn served as an Account Director at Hall & Partners, where she managed six major international markets for American Express’s global brand health tracking program. Jaclyn earned a dual B.S. degree in Marketing and International Business from the University of Wisconsin-Madison, and also studied at the Universidad de Sevilla and at the Copenhagen Business School.
In her free time, Jaclyn tries to travel as much as possible, aiming for a new international destination every year. She plays soccer, and also enjoys dancing, exercising, and people-watching in New York City, of course.