As Manager of Quantitative Research, Bailey adds creative energy and an ambitious spirit to everything she touches at Kelton. She pairs knowledge from her diverse project work with her passion for understanding human behavior to develop brand-specific strategic recommendations for all of her clients. Her psychological research background and interest in consumer behavior help to add thoughtful additions to some of Kelton’s largest mixed method engagements. She has experience working on many methodologies, from concept tests to segmentations, for clients such as Verizon, Bloomin’ Brands, and Shopbop.
Bailey is a proud DC native and graduate of Dartmouth College with a degree in Psychological and Brain Sciences and a minor in International Studies. She is an avid hockey fan (go Caps!) and loves to explore new cities in her free time.