As head of Kelton’s New York office and Brand Development team, Ashish helps clients integrate business and marketing strategy with creative storytelling and design. He is passionate about using research to uncover and identify powerful insights that can fuel the future evolution of brands to help them stay aligned with cultural, market and human truths.
Over the last 15 years, the non-traditional course of his career through gaming, healthcare and consumer goods, has armed Ashish with the creative and strategic skills to answer the needs of an ever-changing landscape. He started his career as a game designer for Atari Inc., developing games for Nintendo64 and Sony PlayStation. He believes that the principles within gaming are applicable beyond commercial entertainment to healthcare, retail and education. After Atari, Ashish held user experience design roles at marketing agencies like Red Sky Interactive, Agency.com, and later, at YaYa, Inc., a branded entertainment company (partnered with the William Morris Agency).
Ashish was recruited to help build Digitas Health’s creative practice in New York. As the SVP, Creative Director, he spent eight years at Digitas helping develop campaigns for Pfizer, Sanofi and Bristol-Myers Squibb. His creative, strategic and media-agnostic direction helped Pfizer take an educate-and-motivate approach to empower millions of smokers say goodbye to cigarettes.
Ashish’s creative impetus and drive for innovative thinking has resulted in numerous awards and industry recognition from publications such as Pharmaceutical Executive, Communication Arts and Creativity. Ashish holds a BFA from Illinois Wesleyan University and an MFA from the School of Visual Arts, New York. His interactive art has been exhibited at the NTT Center in Tokyo, Zentrum fur Kunst und Medientechnologie in Karlsruhe, German, and the Postmasters Gallery in New York. He is fluent in Hindi, struggles with Italian and lives in Brooklyn, NY.