As a Senior Analyst of Kelton’s Communications & Media practice, Amanda finds innovative ways to support client PR campaigns and messaging strategies. She utilizes her roots in political candidate research and immersive journalism to create survey questions that can dig up a story, and communicates those discoveries in a way that helps clients revamp their relationship with their consumers and boost their overall media presence. In fact, one of the first studies she managed, for the M.A.C. AIDS Fund, gained coverage on both sides of the pond, from USA Today to the BBC.
With a passion for current events and cultural trends, Amanda not only advises on communications strategy and media relations, but consistently creates her own content for various publications including RYOT News, Neon Tommy, Faces of the Future and Hollywood Times Square. After spending two months living abroad in Paris and Germany, leading writing and improv classes for community members, Amanda caught the travel bug and continues to find opportunities to write and serve abroad.
Amanda graduated from the University of Southern California with a double major in Philosophy, Politics and Law, and Creative Writing. While in college, she performed for a competitive bachata dance team, Paso De Oro, filmed a TV show uncovering ‘SC tailgating culture, and co-created a Trojan apparel company (because everyone looks good in cardinal and gold).