It's that time of year again! Our annual research reveals that holiday budgets are still on a decline - for the third year in a row. As a result, Americans are starting their shopping later, spending less, looking for deals, and hitting the sales.
Kelton is excited to be sponsoring the WIRe (Women In Research) Fall events in Los Angeles and New York this month. WIRe was founded in 2007 as an informal networking group designed to introduce women to female colleagues in the research community. The goal of WIRe events is to facilitate networking, leadership, entrepreneurship, and other career development goals.
The $24 billion dollar fitness industry continues to grow as the use of technology – both inside and outside of the gym – expands. Specifically, it’s the mobile app trend that continues to bolster this number with over 6,800 apps listed in the health and fitness category. As with most trends, there are two camps when it comes to fitness apps: the camp that believes this kind of technology doesn’t include tried-and-true behavior change methods, and is thus a fad, and the camp that believes it encourages and supports an active and healthy lifestyle, and is thus the real deal.
Virtual reality, while still incredibly niche, has already shown its impact on the world. VR has helped cure phantom pains in amputee victims, aided PTSD victims by creating a virtual Middle East, and allowed surgical students to practice techniques. So, why is the time ripe for virtual reality mainstream adoption?
Yesterday Tom Bernthal, Kelton’s co-founder and CEO, presented “The Truth is in Their Stories: Lessons Market Researchers Can Learn from Journalists” at The Market Research Event (TMRE) conference in Boca Raton, Florida.
For businesses considering beacon technology and consumers questioning opting in, one thing is clear: companies and consumers alike are on the fringe of adding a new facet to the already omnichannel approach to customer engagement. Enter this space and participate in a conversation that’s longer, clearer, and, simply put, better. Through this hyper-connected terminal, beacon technology has the power to change the entire landscape of the company-consumer relationship.