Media Inquiries
& Speaker Requests

Latest Opinions

  • So, What is This Whole ‘Internet of Things’ Thing?

    In the course of the past 12 months, the so-called “Internet of Things," or IoT, has gone from semi-obscure forum fodder for the technorati to center-stage (literally) as the subject of keynotes and a major focus among the world’s biggest companies. With so many facets and such rapid, constant evolution, all of this can all be a little overwhelming to keep up with. As this space has emerged, we at Kelton have actively immersed ourselves in tracking and understanding it, and engaging our clients to help them navigate the myriad changes it’s already bringing (or will soon bring) to their businesses. For this same reason, across the coming months Kelton will be exploring some of the most salient aspects of the IoT. We’ll be producing and presenting a range of original content, all with a clear goal in mind: providing our clients the foundation for insight, strategy, innovation, and foresight around opportunity areas in the IoT. Context is always valuable, so let's begin by setting the scene with a IoT Timeline. This sharable companion graphic provides a concise history of the IoT - how it got to where it is now, where it's likely going, and the important milestones along the way.

    Read More ›
  • More than Baby Animals: the Curious World of Buzzfeed

    While it’s tempting to dismiss Buzzfeed as little more than snippets of 90’s pop culture or vicarious living through others’ Instagram feeds, lately I’ve found myself increasingly intrigued by and spending more time on this site – and it’s not just because I’m a sucker for baby animal pictures. Buzzfeed is more than pop-culture lists, nostalgia, and “Where in the USA should you live?” quizzes. It is a news and content hub that fits the sensibilities of Millennials to a T, and is unique in that it captures the spirit and values of this generation, more so than its competitors.

    Read More ›
  • Why Brands Should Seek Inspiration From Consumers

    Flipping through the TV channels last week, I landed on the Colbert Report just in time to see Colbert interview Elon Musk, the CEO of Tesla and SpaceX. As the interview was wrapping up, Colbert asked Musk: “What’s next? What’s the next thing you’re going to blow my mind with?” Musk’s response was brilliant. “What do you wish there was?” he pushed back on Colbert. It was a wonderful interaction – a company asking a consumer about the problems he is facing and his ideas on how to fix these issues. But consumers shouldn’t wait to be invited to a focus group or survey to share their ideas with brands. And – like Musk made Colbert realize – consumers shouldn’t sit around and wait to be wowed by the genius of others.

    Read More ›
  • The Rise of Moonshine

    Moonshine, historically known for being a cheap, lower quality, headache-inducing beverage, has recently risen in status as a finely crafted spirit and a key piece of Americana.

    Read More ›
  • Time is the Only Democratic Resource

    Few things in life are fair or distributed equally with one exception: time. No matter where you’re born, how much money you have, or your chosen path in life, everyone only has 24 hours a day. I’ve been delighted by products and services that offer me shortcuts. In doing so, they provide the biggest return on investment that I could ask for: time. Here are a few examples that fill me with giddy excitement (perhaps too much).

    Read More ›

Get It Sent Straight To Your Inbox.

Fill out the form below, and we'll send you a PDF copy of Article, along with the latest updates from Kelton's Thought Leadership & Opinions Reports.

Thank You!

We've sent you an email with your PDF, check your email.