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Latest Opinions

  • Why Virtual Reality Will Change the World As We Know It

    Virtual reality, while still incredibly niche, has already shown its impact on the world. VR has helped cure phantom pains in amputee victims, aided PTSD victims by creating a virtual Middle East, and allowed surgical students to practice techniques. So, why is the time ripe for virtual reality mainstream adoption?

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  • Beacon Technology: Making the Company-Consumer Conversation Longer, Better, Faster, Stronger  

    For businesses considering beacon technology and consumers questioning opting in, one thing is clear: companies and consumers alike are on the fringe of adding a new facet to the already omnichannel approach to customer engagement. Enter this space and participate in a conversation that’s longer, clearer, and, simply put, better. Through this hyper-connected terminal, beacon technology has the power to change the entire landscape of the company-consumer relationship.

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  • Correlation, Causation, and Qualitative Research

    Arguments based on correlation are common, especially in the news, because they are easier to report, make arguments clearer, take up less space, and give power to quantitative data. At times, authors themselves are unaware of their error and of the difference between correlation and causation.

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  • Beer & Empathy: The New Currency of Innovation

    While we are all wired for empathy, we as marketers and researchers often suffer the "game dynamic" which prevents us from being empathetic when we need to be. For brands that practice an empathetic design and research structure, transformation in how the internal marketing and product teams think about their consumers occurs. This has ultimately allowed them to develop new insight-driven ideas and fill their pipeline with innovative products that are not just focused on optimizing, but also keen on connecting with the human who will eventually be enjoying them.

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  • Ask Like You Care

    While collecting data exemplifies the understanding that somebody else has useful experience from their own point of view, the process can seem indifferent to the actual state of the person on the other side. Finding ways to genuinely check in is good manners.

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