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Latest Opinions

  • A Generation Divided

    If you had to guess, what would you say a ‘Yuccie’, a ‘Henry’ and a ‘Slashie’ all have in common? I’ll give you a hint: it rhymes with Centennial. Bingo! They are all Millennials. The three somewhat obscure names listed above are only a fraction of the terms used to classify types of Millennial consumers. These names, along with many others, have been identified by various companies, bloggers and writers as sub-groups of the broader Millennial generation that we all know and love.

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  • It’s All in the Headline: Two Sides to Every Coin

    At Kelton office, I am a quantitative data junkie. Outside the office, I am interested in all things related to pop culture and media, especially movies. Given these two interests, it should come of little surprise that on a Sunday evening, I often find myself reading headlines about the weekend box office performance.

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  • The Power of the Mommy Blogger

    Recently, as I was finalizing our family plans for our first trip to Disneyland with our toddler, my husband turned to me and said, “well what do your online mommy friends think?” In that moment, I realized just how much I have come to depend on the posts of other new moms in my multiple Facebook groups, Instagram “friends” and most of all – the all-knowing mommy blogger – for advice. But how valuable is the mommy blogger to retailers and brands?

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