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Latest Opinions

  • Don’t Underestimate the Power of Instagram

    Instagram is beginning to shake things up in many different industries such as art, fashion and entertainment. Artists are using the platform to sell their work directly to interested buyers, without having to go through a middleman. However, it seems that mainly apparel/retail brands have successfully incorporated Instagram into their marketing mix. It’s time for brands from all industries to take note and invest more of their efforts in Instagram... here’s why.

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  • Big data and big dating: The algorithm of attraction

    We all know someone who has met their significant other online, or have heard some of the tragic/romantic/off-the-wall stories of someone who has dated online. At the very least, you’ve seen the proliferation of online dating sites such as OKCupid, eHarmony, Tinder, Hinge, and the more tailored platforms such as JDate, ChristianMingle, and FarmersOnly.com (yes, this exists). A recent Kelton study about online dating found that a third of Americans have used on online dating site or app – that’s three times as many people when compared to stats from 2013. Yes, that means over 80 million people have likely poured hours into crafting their profiles while questioning every detail – is this funny? Do I come off as well-traveled? Is it ‘your’ or ‘you’re’? How many selfies are too many? And it’s not just those digitally-savvy Millennials; about 1 in 5 adults age 45+ have used digital dating sources to find love.

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  • How Podcasts Are Altering the Advertising Landscape

    It was every marketer’s holy grail. With a pop culture following sprinkling ever corner of the web from Reddit to Twitter, the only twenty-second advertisement for the email service Mail Chimp shot to fame when it opened each episode of the podcast Serial, a true crime story told in weekly installments. Sound dramatic? That’s because it is.

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  • Q1 Retail Roundup: Customer-centric Changes in BigBox Retail

    The past couple weeks for BigBox Retail has been, well…BIG. From social pressure to soul searching to new alliances, change seems to be in the air as some of the most significant players in the retail space have announced a variety of major shake-ups. Though these changes run the gamut, the common thread is an increased emphasis on putting the customer first. Or at very least, putting them in a position to likely come out ahead.

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  • The Quirks Event: A Market Research Conference

    This week, three Keltonites attended the Quirk’s Event, a market research conference in New York. Overall, we thought the event was exciting – there were many companies and speakers that had great content to share. Read on to hear a quick recap of our favorite presentations form the conference.

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