You can’t teach curiosity, intuition, or empathy – but you certainly can’t be a qualitative researcher without them. We’re lucky to have a qualitative team with an abundance of the traits that facilitate an intuitive understanding of human behavior.
Our researchers’ innate skills have been strengthened by the rigor and discipline of their academic training in social science and design research. It’s also why we’re able to tackle projects that range from exploratory to tactical, that tie attitudes directly to behaviors, and that unlock core truths about people that can help drive your business forward.
- The Qualitative Team