LOS ANGELES, CA — Kelton, a leading market research and strategy consultancy, announced today that it has received the Best of the Bullseye Award in Leadership from Target Corporation.
Kelton was recognized for helping Target better understand the way their customers perceive price and value in the evolving economic climate. Kelton developed a quantitative research tool that gives the companys Guest Insights team a deeper, more actionable understanding of how consumers make purchasing decisions. Target relied on Keltons work to develop pricing strategies and competitive initiatives throughout the challenging retail environment of 2010.
The annual Bullseye awards are given to marketing partners that exceed Targets expectations. Nominations are submitted by the marketing department and are reviewed and selected by Targets chief marketing officer, Michael Francis.
We are thrilled to be recognized by a company like Target, which is continually pushing the envelope with innovative marketing strategies and campaigns, said Tom Bernthal, founder and CEO of Kelton. We strive each and every day to make a positive impact on the businesses of our clients through our work, and it is very gratifying to receive this type of validation. Target is often considered one of the great marketing institutions in the world and to be recognized by them is uniquely flattering.
Kelton is a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients’ businesses forward. For more information about Kelton, please visit www.keltonglobal.com.