NEW YORK, NY — Kelton, the country’s fastest growing research, strategy and design consultancy, has appointed Ashish Verma as Managing Director, New York. Ashish will lead innovation strategy and design consulting across Kelton’s East Coast clients. He brings to the role a 15-year background that has centered on integrating a strategic and creative perspective for some of the world’s largest brands.
“Ashish has that rare mix of creativity, marketing savvy, and leadership that makes this a perfect match,” said Tom Bernthal, CEO of Kelton. “With our consumer insights platform, we believe we’re now uniquely positioned to develop strategies for clients that keep their customers at the center of their innovation and design efforts.”
Most recently, Ashish served as SVP, Creative Director at Digitas Health, where he played an integral role in growing the New York office by overseeing the development of integrated creative campaigns for clients like Pfizer, Sanofi and Johnson & Johnson. Prior to Digitas, Ashish was the Experience Director at Yaya, a branded entertainment company. He is a frequent speaker at creative and technology conference and has been a juror for film and interactive festivals. Ashish’s creative impetus and drive for innovative thinking has resulted in numerous awards and industry recognition, including publications such as Pharmaceutical Executive, Communication Arts and Creativity.
“Kelton’s stellar client list gives me the fantastic opportunity to work with some of the leading brands across a broad array of industry verticals. More and more clients are recognizing that great insights can help blur the lines not just across channels, but also across marketing, social, and PR efforts. I’m excited to build on Kelton’s existing success by continually taking on new challenges for our clients,” said Verma.
Kelton is a research, strategy and design consultancy that works with many of the world’s largest and most recognizable brands to help them better understand and connect with consumers. Kelton provides highly customized qualitative, quantitative, innovation and design research for a wide variety of companies across multiple sectors. For more information, please see www.keltonresearch.com.