Does the word “vacation” make you think of lounging on the beach while surrounded by a small army of frozen cocktails? Think again.
A new study suggests that, if travelers had to choose between one or the other, they’d prefer to swap out that frozen drink for Facebook.
The realization comes courtesy of the 2013 SpringHill Suites survey, conducted by global market research firm Kelton, which found 54 percent of Americans would give up alcoholic beverages during a trip if it meant they’d get a 25-percent discount on their hotel stay. Only 43 percent of Americans, meanwhile, would forgo logging onto social media in exchange for the same discount.
Of the respondents, 40 percent indicated a willingness to not have housekeeping for their stay at a hotel, 26 percent said they would relinquish access to their mobile devices, and only 13 percent would give up their cameras or any other means to record their vacation — all for the same 25 percent discount.