At Kelton, we pride ourselves in having a diverse client base. From retailers such as Target and Bloomingdale’s to beverage brands like Mike’s and Coca-Cola, hospitality brands like Marriott and Wynn to electronics brands Sonos and Logitech, Keltonites (as we fondly call ourselves internally) are constantly flexing our mental muscle as we immerse ourselves in our clients’ worlds to help them navigate change.
Our interests outside the workplace are just as varied as our clientele, so I was curious what brands individual Keltonites would most want to work with (outside of our current client base, of course). Whether it’s a brand they enjoy using or one whose business model fascinates them, the choices reveal a lot about what makes the Kelton DNA so unique.
This first edition of “The Company We Keep: A Glimpse into Kelton’s Client Wishlist” covered Kelton’s wishlist in the retail and apparel industry. Today’s installment delves into Keltonite’s coveted clients in the technology and entertainment sectors. Don’t forget to check back in the coming weeks to see our dream clients in other industries.
“Twitter– I’m fascinated on how can Twitter monetize itself without losing its status as the cool kids social network? I am also curious about how their tweet volume can be used to predict social trends (e.g. box office).”
Managing Director, Los Angeles
“I love Wikipedia as it never lets me down. Wikipedia is one-of-a-kind, trustworthy, and impressive in my opinion. I find their business model pretty fascinating by being both non-profit and collaboratively edited. My understanding of their mission is that they are genuinely about providing knowledge and information to people in the most current and unbiased way and I can get behind that. So for all of the above reasons I think it would be cool to work with them.”
Director, Research & Strategy
“Samsung– since they’re huge, innovative, and pushing forward really hard on many fronts. Hard to believe that not too long ago they were a rather tiny and relatively unknown brand.”
Partner, Quantitative Research
“Without a doubt, I would jump through hoops to work with Netflix. I am really intrigued by the evolution of their business model. Within a few short years, they have evolved their business model from a passive content distribution system to a brand that attempted to evolve and wound up with a massive PR problem to one that is now known as a premier content creator. They have truly transformed the way that we all consume TV and movies. ‘Binge viewing’ is now a way of life thanks to Netflix! I also imagine that they have a wealth of in-depth stats on viewing history…the possibilities are endless in how that data can linked to primary research on further ways to build the brand even further.”
Associate Director, Quantitative Research
“My ‘dream brand’ to work with is Disney, and not only because it was a brand I grew up with and personally love. More importantly, I think it would be fascinating to work with Disney because it is a brand that has a proven ability to both transcend time and adapt to current trends – i.e. it somehow remains classic while continually evolving. It is timeless at the same time as it is trendy. This is an extraordinarily unique brand attribute that must require extensive strategic thinking, and thus I cannot imagine that any Disney project would not be stimulating and exciting, not to mention ‘magical.’
Senior Analyst, Quantitative Research
“Spotify, hands down. As Office DJ and an avid at-home/gym/walking my dog/brushing my teeth user, I would be thrilled to work with this brand. They have done an impressive job of adapting, growing, and taking the lead in an ever expanding streaming music space – interested to see how they respond as Apple, Amazon and Google suit up and join the game. As they are launching their first ad campaign and building out further marketing initiatives, this would be a great time to incorporate research (*hint hint*) and understand who their consumers are and how to best speak to them. Also, I selfishly want to find out what song/artist is playing when users switch to “Private Session” – who are they embarrassed to listen to?!?”
Manager, Quantitative Research
“I’ve watched over seven Cirque du Soleil shows. When I go to Las Vegas, first thing I do is to buy tickets for a Cirque du Soleil show. When I hear that Cirque du Soleil is coming to town, I know I will be there. I admire their ability to elicit emotions and that they always impress us. Their stage design, costume, and dancers are top-notch, there is truly nothing like that. I would love to help them reach an even wider audience.
JI YOUNG DENICK
Manager, Quantitative Research