Today marks the start of the 2013 Chief Innovation Officer Summit in New York, aimed at bringing together innovation leaders from the world’s most reputable companies for two days of interactive learning and networking opportunities.
We’re thrilled to be hosting the panel, “Out-Ovation: Reinventing Research to Fuel Our Innovation Efforts.” By utilizing unique and proven approaches to identifying unmet consumer needs, companies are finding white space opportunities around which to develop new product and service offerings that are craved by consumers. Through this panel, we will explore the evolving role research plays in the innovation processes of several of the world’s most innovative brands, and how innovation practices are challenging us to rethink how we approach consumer research.
Our esteemed panelists include Julie Moll, SVP of Portfolio Strategy at Marriott International; Jason Hill, Director of International Advertising and Content at GE; Iris Mangelscots, EVP of Innovation at Mike’s Hard Lemonade; and Gareth Schweitzer, President of Kelton. Tom Bernthal, CEO of Kelton, will be moderating the panel.
Check back with us next week for a recap of what is sure to be a captivating discussion.