Gen Yers are no longer kids: they starting their own families and experiencing parenthood. Gen Y parents, whose views and outlooks have been shaped by economic change and future uncertainty — but who also have a strong sense of self and an emerging set of values — are making their own mark on how childhood is evolving in the U.S. Here is a quick look at 10 trends that we have been observing. As a marketer and parent, it’s been fun and interesting to consider the implications.
Check out the 10 trends here.